Republican presidential candidates and their top political consultants are probably not watching the Latin Grammys anyway, but if they do tune in tonight they should brace themselves for a new blast from immigrant rights activists.
The Service Employees International Union (SEIU) joined forces with iAmerica Action, a pro-immigration group, to blast leading Republican candidates for their forceful “anti-immigrant” messages.
The groups released this ad in both English and Spanish and will air the Spanish version nationwide during tonight’s Latin Grammys on Telemundo – which drewnearly 10 million viewers last year.
In 2014, the Latin Grammys start time was delayed 20 minutes while President Obama announced a massive immigration program that would protect millions of immigrants from deportation. The SEIU’s ads are meant to correspond with the anniversary of that executive action, which is currently tied up in court.
The ads specifically target Marco Rubio, Ted Cruz, Jeb Bush and Donald Trump, denouncing their incendiary remarks about immigrants. The spot has the added message, “These candidates may be different, but their messages are all the same.”
The ad ends by encouraging immigrant Americans to take action and “not accept hate” or “anti-immigrant attacks.”
The six-figure ad buy comes just days after the union announced their endorsement of Hillary Clinton for president – so one can expect more attacks against the GOP to come down the pipes.