The ‘Redemption’ of Joe Biden


Vice President Joe Biden is still mulling over a possible 2016 presidential run, but the Draft Biden Super PAC launched this emotional TV spot urging him to jump in the race.

The 90-second ad features photos of a young Joe Biden and his family, including his late son Beau who, as the story goes, urged Biden to run for president as his dying wish.

Joe Biden’s Personal Tragedy and Road to Recovery

“Things can change in a heartbeat.” The ad opens with Biden recalling the night his wife and infant daughter were killed in a car accident while out Christmas shopping. “And,” he continued, “they weren’t sure my sons would live.”

But his sons did live, and became the cornerstone of his personal recovery. “By focusing on my sons,” he says, “I found my redemption.”

The ad then shows pictures of Joe with his son Beau Biden, who passed away from brain cancer only three days after his father gave this speech at Yale University.

“My dad’s definition of success is when you look at your son and daughter and you realize they turned out better than you,” Joe Biden says. “And they did.”

He continues with an inspirational message only a parent could give. “You are on the cusp of some of the most astonishing breakthroughs in the history of mankind,” he says. “It will be up to you… to translate those unprecedented capabilities into a greater measure of happiness and meaning, not just for yourself but for the world around you.

The ad ends with the message, “Joe, run.”

“My Redemption” will debut on NBC’s “Today” show Wednesday morning, and will be shown during the first Democratic presidential debate. The initial buy is for $250,000, according to Draft Biden officials, who said they hoped to add to that.

Some Insiders Find This Political Ad Tasteless

This ad tugs on the viewers’ heartstrings – but David Axelrod, former chief strategist for Barack Obama asks, at what cost?

david-axelrod-the-redemption-of-joe-biden-joe-biden-redemptionThis article originally appeared at I Agree to See.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s