Since Senator Bernie Sanders entered the 2016 Presidential Election, the surge of grassroots support has been setting records for the cycle.
In the first 24 hours since he announced his candidacy, Sanders raised over $1.5 million – with donations averaging $43. What was even more surprising was his announcement on MSNBC’s The Rachel Maddow Show that he already had organized over 175,000 campaign volunteers.
So keeping with that volunteer spirit, Bernie’s new ad wasn’t created by a million dollar campaign machine – it was produced by members of Bernie Sanders’ grassroots Reddit community.
Bernie Sanders’ Grassroots Campaign Begins to Bloom
In addition to saving Sanders’ campaign a few extra bucks, the ad also answers a key question: can old-timer Bernie really organize a successful grassroots campaign?
A one-off campaign video is hardly proof that his campaign has managed to mobilize the massive grassroots movement it claims, but it does show his grassroots supporters are getting to work.
The Bernie Sanders 2016 Campaign Mosaic
One of Bernie Sanders’ major platforms is his argument to get money out of politics. So he is encouraging his supporters to start their own “mini-campaigns.”
This first effort is getting high marks, but it is certainly counter to the oft-repeated mantra of “message discipline.”
This article originally appeared at I Agree to See.